Client Brief – Google Ads Campaign

1

Business & Website

Website URL *

Required

Industry / Niche *

Required

Target Audience

Key Services / Products *

Required

Unique Selling Proposition (USP) *

Required

2

Competitive Landscape

Main Competitors *

Required

How Are You Better Than Competitors? *

Required

3

Campaign Objectives

Primary Objective *

Please select an objective

Current KPI Target

Monthly Budget

Campaign Duration

Geo Targeting *

Required

Special Offers / Promotions

Yes No

4

Campaign Network & Type

Campaign Network(s) *

Select at least one network

Custom Landing Pages Needed?

Yes No

5

Existing Accounts & Access

Google Ads Account? *

Yes – we have access Yes – need to request access No – please create one

Required

Google Analytics?

Yes – we have access Yes – need to request access No – please set it up

Login / Access Details

Share passwords via a password manager link, not here.

Conversions Tracked in GA?

Yes No Not sure

Would You Like DAT to Audit the Existing Account?

Yes No